I’ve worked with the Toronto International Film Festival (tiff) since 2003, both as full-time Lead Graphic Designer and on an ongoing contract basis, on print, digital and motion-graphic projects. As the Digital Designer, I create pre-show content for their cinemas, HD digital advertisements, and motion graphic idents for tiff industry online programming.
Graphic Design
Advertising, digital, editorial
Consumer
My digital design projects have included HD presentations, motion graphic idents for tiff industry live presentations, and online videos.
Motion Graphics
Advertising, Digital, Editorial
Consumer, B2B
I work on an ongoing contract basis with tiff, creating digital collateral for both the Festival and the year-round programming at tiff Bell Lightbox.
Graphic Design
Advertising, digital, editorial
Consumer
Cinematheque Ontario (now tiff.cinematheque) is renowned internationally for curating the best cinema from all over the globe. My job was to help expand its local audience without alienating its fiercely loyal core audience. This was accomplished via online, print and outdoor advertising, brochures and a seasonal programme guide.
Graphic Design
Advertising, Digital, Editorial, Print
Consumer
My role as Lead Graphic Designer at tiff involved the conceptualization and design of editorial and advertising products, including onscreen pre-show content, outdoor & POS signage and posters, advertisements, brochures, and Art Direction of the 450-page programme book and Universal Studio‘s Festival Daily newspaper.
Art Direction
Advertising, digital, print & editorial
Consumer, B2B
As Lead Graphic Designer at tiff, I provided concept and creative direction for the Toronto International Film Festival’s advertising campaign, centred around a series of collectable posters that evoked the romance, adventure, and cosmopolitan outlook of the Festival’s programming.
Art Direction
Advertising
Consumer
The Student Film Showcase is an annual tiff initiative that offers student filmmakers a theatrical audience and professional contacts in the industry. They wanted to continue with their tradition homegrown illustrated looks, but otherwise wanted fresh ideas. The Soviet Collectivist approach I used resulted in one of their most popular and collectable posters.
Art Direction
Advertising, Illustration
Consumer
