I work with tier-one brands on a regular basis. I also create logos and identities for start-ups, artists & events, and mom & pop shops looking for fresh, affordable creative.
Art Direction
Advertising, digital, identity, print, packaging
Consumer
Holt Renfrew
October 7, 2013 by
Conceptualization, design and production of seasonal brochures, weekly national print advertisements, and direct mail all fell under my purview as national Senior Graphic Designer for Holt Renfrew‘s 10 retail outlets and 3 restaurants.
Art Direction
Advertising, print
Consumer
Holt Renfrew
October 7, 2013 by
As national Senior Graphic Designer with Holt Renfrew, I was responsible for conceptualization, design and production of all customer-facing collateral under the luxury retailer’s flagship brand and its sub-brands, (Holt’s Café and Holt Renfrew Last Call) as well as employee communications (such as Muse, a quarterly employee magazine).
Art Direction
Advertising, environment, print & editorial
Consumer, Employee Communications
Cinematheque Ontario
October 6, 2013 by
Cinematheque Ontario (now tiff.cinematheque) is renowned internationally for curating the best cinema from all over the globe. My job was to help expand its local audience without alienating its fiercely loyal core audience. This was accomplished via online, print and outdoor advertising, brochures and a seasonal programme guide.
Graphic Design
Advertising, Digital, Editorial, Print
Consumer
Alliance Films
October 4, 2013 by
The independent producers of All Hat came to me with a logo and a film. I created the poster and DVD packaging art for their eventual distributor, Alliance Films (now eOne).
Art Direction
Advertising, packaging, print
Consumer
Cityscape
October 4, 2013 by
Cityscape are the owners and operators of Toronto’s Distillery Historic District. I created an e-newsletter campaign to enhance communications with their commercial lessees, and designed brochures to promote their services as developers of landmark commercial properties across North America.
Art Direction
Advertising, digital, print & editorial
B2B
Globalstar / Spot
October 4, 2013 by
Over a period of several years, I designed advertisements, brochures and manuals and product packaging for Globalstar, and helped design the visual identity for the Spot Satellite Messenger product.
Graphic Design, Art Direction
Advertising, identity, packaging, print & editorial
Consumer, B2B
Sheroes
October 2, 2013 by
I handled advertising creative, artistic consulting, and event documentation for Sheroes, a monthly limited-run online and offline art event series that featured music, performances and net art from around the world. I succeeded in communicating the idea that each event was very different from the other, and yet strongly conceptually linked.
Art Direction
Advertising, digital, environment, identity, print & editorial
Consumer
Sprockets
October 1, 2013 by
Sprockets Film Festival needed a new visual identity and, after several attempts with agencies, gave me ten days to design a new look and feel for the seven-day event for 4-16 year-olds. Borrowing from their established colour palette, I gave the brand a fresh, energetic look that would connect with boys and girls of any age, and be used across all touchpoints in upcoming years.
Art Direction
Advertising, digital, identity, illustration, print & editorial
Consumer
tiff
October 1, 2013 by
My role as Lead Graphic Designer at tiff involved the conceptualization and design of editorial and advertising products, including onscreen pre-show content, outdoor & POS signage and posters, advertisements, brochures, and Art Direction of the 450-page programme book and Universal Studio‘s Festival Daily newspaper.
Art Direction
Advertising, digital, print & editorial
Consumer, B2B
