Identity

I work with tier-one brands on a regular basis. I also create logos and identities for start-ups, artists & events, and mom & pop shops looking for fresh, affordable creative.

Art Direction
Advertising, digital, identity, print, packaging
Consumer

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SHEROES-postcard

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tiff

I’ve worked with the Toronto International Film Festival (tiff) since 2003, both as full-time Lead Graphic Designer and on an ongoing contract basis, on print, digital and motion-graphic projects. As the Digital Designer, I create  pre-show content for their cinemas, HD digital advertisements, and motion graphic idents for tiff industry online programming.

Graphic Design
Advertising, digital, editorial
Consumer

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tiff

My digital design projects have included HD presentations, motion graphic idents for tiff industry live presentations, and online videos.

Motion Graphics
Advertising, Digital, Editorial

Consumer, B2B

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tiff

I work on an ongoing contract basis with tiff, creating digital collateral for both the Festival and the year-round programming at tiff Bell Lightbox.

Graphic Design
Advertising, digital, editorial

Consumer

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Holt Renfrew

Over 2+ years as national Senior Graphic Designer for Holt Renfrew, I designed e-newsletters and other online content targeting the luxury retailer’s high-value clientele.

Art Direction
Advertising, digital
Consumer

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Cinematheque Ontario

Cinematheque Ontario (now tiff.cinematheque) is renowned internationally for curating the best cinema from all over the globe. My job was to help expand its local audience without alienating its fiercely loyal core audience. This was accomplished via online, print and outdoor advertising, brochures and a seasonal programme guide.

Graphic Design
Advertising, Digital, Editorial, Print

Consumer

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Tessera Executive Search

Over the years, I have designed several electronic brochures for Tessera Executive Search products and services.

Graphic Design, Art Direction
Advertising, digital

B2B

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Cityscape

Cityscape are the owners and operators of Toronto’s Distillery Historic District. I created an e-newsletter campaign to enhance communications with their commercial lessees, and designed brochures to promote their services as developers of landmark commercial properties across North America.

Art Direction
Advertising, digital, print & editorial
B2B

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Sheroes

I handled advertising creative, artistic consulting, and event documentation for Sheroes, a monthly limited-run online and offline art event series that featured music, performances and net art from around the world. I succeeded in communicating the idea that each event was very different from the other, and yet strongly conceptually linked.

Art Direction
Advertising, digital, environment, identity, print & editorial
Consumer

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Sprockets

Sprockets Film Festival needed a new visual identity and, after several attempts with agencies, gave me ten days to design a new look and feel for the seven-day event for 4-16 year-olds. Borrowing from their established colour palette, I gave the brand a fresh, energetic look that would connect with boys and girls of any age, and be used across all touchpoints in upcoming years.

Art Direction
Advertising, digital, identity, illustration, print & editorial
Consumer

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