I’ve worked with the Toronto International Film Festival (tiff) since 2003, both as full-time Lead Graphic Designer and on an ongoing contract basis, on print, digital and motion-graphic projects. As the Digital Designer, I create pre-show content for their cinemas, HD digital advertisements, and motion graphic idents for tiff industry online programming.
Graphic Design
Advertising, digital, editorial
Consumer
Over 2+ years as national Senior Graphic Designer for Holt Renfrew, I designed e-newsletters and other online content targeting the luxury retailer’s high-value clientele.
Art Direction
Advertising, digital
Consumer
Conceptualization, design and production of seasonal brochures, weekly national print advertisements, and direct mail all fell under my purview as national Senior Graphic Designer for Holt Renfrew‘s 10 retail outlets and 3 restaurants.
Art Direction
Advertising, print
Consumer
As national Senior Graphic Designer with Holt Renfrew, I was responsible for conceptualization, design and production of all customer-facing collateral under the luxury retailer’s flagship brand and its sub-brands, (Holt’s Café and Holt Renfrew Last Call) as well as employee communications (such as Muse, a quarterly employee magazine).
Art Direction
Advertising, environment, print & editorial
Consumer, Employee Communications
Cinematheque Ontario (now tiff.cinematheque) is renowned internationally for curating the best cinema from all over the globe. My job was to help expand its local audience without alienating its fiercely loyal core audience. This was accomplished via online, print and outdoor advertising, brochures and a seasonal programme guide.
Graphic Design
Advertising, Digital, Editorial, Print
Consumer
The independent producers of All Hat came to me with a logo and a film. I created the poster and DVD packaging art for their eventual distributor, Alliance Films (now eOne).
Art Direction
Advertising, packaging, print
Consumer
Over a period of several years, I designed advertisements, brochures and manuals and product packaging for Globalstar, and helped design the visual identity for the Spot Satellite Messenger product.
Graphic Design, Art Direction
Advertising, identity, packaging, print & editorial
Consumer, B2B
Sprockets Film Festival needed a new visual identity and, after several attempts with agencies, gave me ten days to design a new look and feel for the seven-day event for 4-16 year-olds. Borrowing from their established colour palette, I gave the brand a fresh, energetic look that would connect with boys and girls of any age, and be used across all touchpoints in upcoming years.
Art Direction
Advertising, digital, identity, illustration, print & editorial
Consumer
My role as Lead Graphic Designer at tiff involved the conceptualization and design of editorial and advertising products, including onscreen pre-show content, outdoor & POS signage and posters, advertisements, brochures, and Art Direction of the 450-page programme book and Universal Studio‘s Festival Daily newspaper.
Art Direction
Advertising, digital, print & editorial
Consumer, B2B
As Lead Graphic Designer at tiff, I provided concept and creative direction for the Toronto International Film Festival’s advertising campaign, centred around a series of collectable posters that evoked the romance, adventure, and cosmopolitan outlook of the Festival’s programming.
Art Direction
Advertising
Consumer
