Sheroes

I handled advertising creative, artistic consulting, and event documentation for Sheroes, a monthly limited-run online and offline art event series that featured music, performances and net art from around the world. I succeeded in communicating the idea that each event was very different from the other, and yet strongly conceptually linked.

Art Direction
Advertising, digital, environment, identity, print & editorial
Consumer

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Sprockets

Sprockets Film Festival needed a new visual identity and, after several attempts with agencies, gave me ten days to design a new look and feel for the seven-day event for 4-16 year-olds. Borrowing from their established colour palette, I gave the brand a fresh, energetic look that would connect with boys and girls of any age, and be used across all touchpoints in upcoming years.

Art Direction
Advertising, digital, identity, illustration, print & editorial
Consumer

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tiff

My role as Lead Graphic Designer at tiff involved the conceptualization and design of editorial and advertising products, including onscreen pre-show content, outdoor & POS signage and posters, advertisements, brochures, and Art Direction of the 450-page programme book and Universal Studio‘s Festival Daily newspaper.

Art Direction
Advertising, digital, print & editorial
Consumer, B2B

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tiff

As Lead Graphic Designer at tiff, I provided concept and creative direction for the Toronto International Film Festival’s advertising campaign, centred around a series of collectable posters that evoked the romance, adventure, and cosmopolitan outlook of the Festival’s programming.

Art Direction
Advertising
Consumer

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Student Film Showcase

The Student Film Showcase is an annual tiff initiative that offers student filmmakers a theatrical audience and professional contacts in the industry. They wanted to continue with their tradition homegrown illustrated looks, but otherwise wanted fresh ideas. The Soviet Collectivist approach I used resulted in one of their most popular and collectable posters.

Art Direction
Advertising, Illustration

Consumer

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