I created the visual identity for Toronto’s Henderson Brewing Company. I am responsible for all of their graphics needs for advertising, marketing, promotions, apparel packaging and more. Among my projects is the creation of about two label designs per month. Here’s a sampling:
I work with tier-one brands on a regular basis. I also create logos and identities for start-ups, artists & events, and mom & pop shops looking for fresh, affordable creative.
Art Direction
Advertising, digital, identity, print, packaging
Consumer
I’ve worked with the Toronto International Film Festival (tiff) since 2003, both as full-time Lead Graphic Designer and on an ongoing contract basis, on print, digital and motion-graphic projects. As the Digital Designer, I create pre-show content for their cinemas, HD digital advertisements, and motion graphic idents for tiff industry online programming.
Graphic Design
Advertising, digital, editorial
Consumer
My digital design projects have included HD presentations, motion graphic idents for tiff industry live presentations, and online videos.
Motion Graphics
Advertising, Digital, Editorial
Consumer, B2B
I work on an ongoing contract basis with tiff, creating digital collateral for both the Festival and the year-round programming at tiff Bell Lightbox.
Graphic Design
Advertising, digital, editorial
Consumer
Over 2+ years as national Senior Graphic Designer for Holt Renfrew, I designed e-newsletters and other online content targeting the luxury retailer’s high-value clientele.
Art Direction
Advertising, digital
Consumer
Conceptualization, design and production of seasonal brochures, weekly national print advertisements, and direct mail all fell under my purview as national Senior Graphic Designer for Holt Renfrew‘s 10 retail outlets and 3 restaurants.
Art Direction
Advertising, print
Consumer
As national Senior Graphic Designer with Holt Renfrew, I was responsible for conceptualization, design and production of all customer-facing collateral under the luxury retailer’s flagship brand and its sub-brands, (Holt’s Café and Holt Renfrew Last Call) as well as employee communications (such as Muse, a quarterly employee magazine).
Art Direction
Advertising, environment, print & editorial
Consumer, Employee Communications
Cinematheque Ontario (now tiff.cinematheque) is renowned internationally for curating the best cinema from all over the globe. My job was to help expand its local audience without alienating its fiercely loyal core audience. This was accomplished via online, print and outdoor advertising, brochures and a seasonal programme guide.
Graphic Design
Advertising, Digital, Editorial, Print
Consumer
The independent producers of All Hat came to me with a logo and a film. I created the poster and DVD packaging art for their eventual distributor, Alliance Films (now eOne).
Art Direction
Advertising, packaging, print
Consumer
